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Twitter Cards

Sébastien Merour
publié le 13/06/2020 à 14h04 | modifé le 13/06/2020 à 15h44
Catégorie : Front-EndCommentaires (1145)
Twitter Cards
Description

Par le terme de "Twitter Cards", on entend 2 choses :

-les cards "Twitter" permettant d'afficher un tweet sur Twitter

-les balises "Twitter Cards" insérées dans les balises meta d'un site web, afin que Twitter puisse afficher un tweet correctement

Les Cards "Twitter"

Vous l'aurez remarqué : lorsque vous consultez Twitter, les tweets ne s'affichent pas tous de la même façon. Certains sont de simples textes (phrases courtes...), alors que d'autres tweets sont enrichis de photos, de vidéos...

Concernant les tweets enrichis, on distingue 2 catégories :

-le tweet enrichi depuis Twitter : l'utilisateur poste un tweet en y ajoutant une photo, ou une vidéo. Dans ce type de cas, le tweet ne fait appel à aucun site web extérieur. L'utilisateur insére des photos ou des vidéos qui sont présents sur son device (mobile, PC...)

-le tweet enrichi grâce à un site tiers : dans ce cas, lorsque l'utilisateur poste un lien menant à un site web (par exemple un lien vers un article de presse), Twitter insère automatiquement des éléments pour enrichir le tweet (le plus souvent il s'agit par exemple d'un aperçu photo d'un article de presse posté sur un site web. C'est dans ce cas de figure qu'interviennent les balises meta "Twitter Cards".

Plusieurs types de Twitter Cards existent :

- Summary Card : elle affiche un aperçu du site web de référence. L'aperçu contient le titre ou bien une description du document. On y voit aussi une vignette d'aperçu.

- Summary Card avec image large : c'est la même chose, mais cette fois avec une photo bien plus large qui occupe toute la largeur du fil Twitter.

- Photo Card : La Card ne contient qu'une photo. Le contenu standard du tweet intégre également l'auteur, la source et un lien externe.

- Gallery Card.  Seule différence avec la Photo Card : cette fois, plusieurs photos sont affichées.

- App Card. Elle permet d'afficher une application Android ou iOS. La card contient une courte description (celle présente dans l'App Store), ainsi qu'un lien de téléchargement de l'application.

- Player Card. Comme on peu le deviner, ce type de Card affiche des vidéos ou des fichiers audio.

- Product Card. Elle est destinée à ceux voulant faire la promotion d'un produit. Elle affiche un produit avec 2 caractéristiques définies par l'utilisateur. Il peut s'agir de la catégorie du produit, du prix...

 

Les balises meta "Twitter Cards"

Afin d'afficher correctement des Twitter Cards sur Twitter, il est nécessaire d'ajouter des balises meta Twitter Cards sur le site de référence.

3 balises sont obligatoires :

 

La 1ère balise, "twitter:card" correspond à la description courte du site web

Les 2 autres "twitter:site" et "twitter:creator" correspondent au compte Twitter de l'utilisateur.

A noter : si le site web contient les balises Open Graph suivantes : og:type ; og:title ; og:description sont présentes et si la balise twitter:card est absente, alors le summary sera quand même affiché sur Twitter. Lorsque Twitter crawle le site web, il vérifie si des balises Open Graph sont présentes.

Voici quelques exemples de balises Twitter :

twitter:description

Cette balise doit contenir la description de l'article. Elle ne doit pas dépasser 200 caractères.

twitter:title

Comme son nom l'indique, celle-ci contient le titre. Limitée à 70 caractères.

twitter:image

URL de l'image à insérer dans la card. A noter : l'image doit faire moins de 5 Mo. Les formats supportés sont : JPG, PNG, WEBP et GIF. Dans le cas d'un GIF, seule la première frame est affichée. Le format SVG n'est pas supporté.

twitter:image:alt

Description de l'image. Maximum autorisé : 420 caractères.

twitter:player

URL du player vidéo ou audio.

twitter:player:width

Largeur en pixels du player.

twitter:player:height

Hauteur en pixels du player

A quoi ça sert ?

Les Twitter Cards ont un intérêt évident : plus le tweet est enrichi (présence d'une description, d'une vignette, d'une vidéo...), plus le lien aura des chances d'être cliqué, et ainsi il permettra de générer du traffic sur le site web. Attention cependant : certains éléments comme les vidéos, ne vont pas forcément générer du traffic, car dans le cas des vidéos, l'utilisateur peut se contenter de visionner intégralement la vidéo sur Twitter sans visiter le site web.

Fonctionnalités
SEO / Réseaux Sociaux
Créateur
Twitter
Liens
Aux dernières nouvelles
Rien à signaler.

1145 Commentaire(s)
  1. user
    WilliamPet
    07/05/2025 à 15h49  commentaire modifé
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  5. user
    WilliamPet
    07/05/2025 à 06h07  commentaire modifé
    Permanent makeup eyebrows Austin TX Spintax Version of the Text: Explore the Premier Aesthetic and Beauty Clinic in TX, USA: Icon Beauty Clinic. Situated in the lively center of TX, this renowned clinic has established itself as a premier destination for those seeking to enhance their aesthetic appeal. Supported by a talented team committed to excellence, this clinic delivers a tailored approach that ensures every client feels respected, empowered, and radiant. If you want to rejuvenate your look or invest in long-lasting beauty solutions, Icon Beauty Clinic is the ultimate choice for achieving timeless elegance. --- Customized Care for Every Client From the moment you step into this premier clinic, you’ll see the dedication to tailored services. Every treatment is designed to meet your personal preferences, using only premium products and state-of-the-art techniques. The skilled professionals takes the time to learn about your aspirations, ensuring that each procedure not only brings out your best traits but also matches your daily habits. --- Discover Some of the Standout Services That Make This Clinic a Innovator in the Aesthetic Field. Lash Enhancement Elevate the inherent charm of your eyes with an eyelash lift and tint. This treatment adds fullness, growth, and clarity to your lashes, removing the need for regular lash makeup. Ideal for hectic schedules or special occasions, the results last for an extended period, giving you always polished eyes every day. Plump Lips Treatment Sensual, voluminous lips are a timeless beauty trend, and your trusted beauty expert offers lip fillers designed to deliver natural yet noticeable results. Using advanced dermal fillers, the procedure refines the contour and fullness of your lips, creating a vibrant and appealing appearance that lasts up to one year. Lash Additions For those who crave striking, eye-catching looks, luxurious lash enhancements are the ultimate answer. These semi-permanent lashes add intensity to your look, lasting for an extended period without the need for constant upkeep. Whether you prefer a natural enhancement or a dramatic flair, the specialists at the clinic will customize the best fit for you. Semi-Permanent Brows Texas Edition One of the most sought-after services at this leading clinic is permanent makeup eyebrows. If you’re tired of spending time perfecting your brows every morning, this modern technique offers a lasting solution. Using state-of-the-art tools, the talented professionals create flawless, symmetrical brows that enhance your facial features. Semi-permanent brow enhancements in Texas have become a must-have treatment for today’s beauty enthusiasts seeking everyday confidence. Anti-Aging Injections As we age, our skin naturally becomes less firm and plump. Your chosen beauty expert offers a selection of anti-aging solutions, including skin rejuvenation injections, to restore youthfulness. These non-surgical procedures soften creases, add contour, and leave your skin looking revitalized and healthy. Ink Erasure If you’re prepared to remove an unwanted tattoo or outdated permanent makeup, Icon Beauty Clinic provides cutting-edge removal solutions. Using innovative laser systems, these treatments effectively fade and erase ink without surgery, leaving your skin smooth. --- What Sets Icon Apart? What truly sets Icon Beauty Clinic apart is its dedication to quality. The staff combines knowledge, innovation, and a passion for beauty to deliver outcomes that impress. Every detail, from the warm ambiance to the meticulous execution of each procedure, reflects their promise of offering an unparalleled experience. If you’re from Austin or on a trip to Texas, Icon Beauty Clinic is your destination for beauty upgrades. Their wide range of services, including semi-permanent brow artistry in the Austin area, ensures that you can achieve the look you’ve always dreamed of. --- Last Words Your trusted beauty partner isn’t just about improving how you look—it’s about supporting you to feel beautiful in your own skin. By offering personalized care and advanced solutions, the clinic helps you realize your true beauty. Start your beauty journey today. Book an appointment to discover how their professional treatments, including microblading brows in Austin, TX, can elevate your confidence. Your quest for radiance starts here. --- Key Takeaway: This top-rated clinic in the Austin area is renowned for its exceptional aesthetic services, including microblading brows, dramatic lashes, lip fillers, and permanent ink fading. With a focus on personalized care and skilled craftsmanship, it’s the ideal choice for achieving effortless beauty.

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